Essay about Biopure Case Group1 SecB - 982 Words

Biopure Case Analysis Group 1, Section B The analysis deals with the Target Markets and their different segments for the two products of Biopure Corporation, namely Oxyglobin and Hemopure. Oxyglobin - ­Ã¢â‚¬  Used as a substitute for blood transfusion in dogs. - ­Ã¢â‚¬  Target market is 30% of all the dog cases coming to veterinary practices suffering from blood loss who would have benefitted from Blood transfusion. Market Segments: 1. Procedures coming under the†¦show more content†¦Therefore, their bargaining power is moderate. - ­Ã¢â‚¬  Threat of Suppliers Bargaining Power: The major raw material required is Bovine blood, sourced from slaughterhouses. The blood would otherwise be discarded earning no revenues. Hence the supplier’s bargaining power is also low. Since 4 out of the 5 Porter’s forces are low with the fifth being moderate, this means that this market is attractive in the long run. Hemopure Target Market: Hemopure aims to become a substitute for blood transfusion from donors in humans. Market Segments: 1. Trauma Cases a. Approximately 500,000 trauma cases every year. b. Only 10% receive blood onsite due to resources required to store and administer blood through traditional methods. c. 30% fatality of trauma victims due to delay in administering RBC’s. The most attractive segment considering the high

Marketing Plan For A Business Plan - 1268 Words

1 †Beer is proof that God loves us and wants us to be happy† Benjamin Franklin Sunny Brewing Company is located in Small Town USA. For the purpose of this assignment the following assumptions will be used: ï‚ · The liquor licensing laws allow for onsite consumption as well as distribution. ï‚ · The physical plant location is not geographically bound thus allowing for physical expansion, rather than total relocation, to add square footage for the operation. In this instance the term bound refers to no available tenant space on either side of the existing location. ï‚ · Credit history of the company is solid, with no loan or bill default having occurred. ï‚ · Management has an established tracking of customer sales and preferences. ï‚ · Owners/stakeholders†¦show more content†¦They do not wish to become an Anheuser Busch. 2 Financial Status Sunny Brewing Company has been in business for one calendar year. We will make the assumption that the two new part time employee’s salary includes all taxes and social security contribution. Also, health benefits are not included as part of the compensation package. Included in the compensation package is one half gallon growler of beer per week and two logoed T-shirts every six months as a uniform. The financial ratio calculations have been adjusted to include the employee compensation for two employees at $15,000.00 per twelve months or $30,000.00 divided by twelve. The Current Ratio Formula; Current Ratio is determined by dividing the assets by the liabilities. (MBA in a Nutshell) Current Ratio= Assets /Liabilities with balance sheet numbers: $18,211 / $6573 = a ratio of 2.77 Short term creditors prefer a higher ratio as it reduces the risk of default. Conversely, shareholders prefer a low ratio as it indicates that the assets are being utilized to grow the business. Based on the project information we are assuming that inventory turnover is not a factor of concern as â€Å"they are selling as fast as they can make it.† The Net Working Capital Ratio: Net Working Capital Ratio is determined by the current assets minus the current liabilities. (MBA in a Nutshell) (Net Working Capital Ratio= Current Assets –Current Liabilities) With the

Australian Media for Role and Power - MyAssignmenthelp.com

Question: Discuss about theAustralian Mediafor Role and Power. Answer: Introduction Media companies are playing a very important role in influencing the perceptions and attitudes of the general population in the 21st century. Media has become a very powerful platform for portraying the problems and issues faced by the people and the society as a whole and this helps in ensuring proper and timely intervention from the government in order to solve the problems and issues which are being faced by the normal population. Thomas Jefferson has quoted Media to be the fourth estate which plays a vital role in maintaining a proper functioning democracy which is governed by the rule of Law. The media has two main functions (Meadows et al., 2007). The first function is an informing function where the media is responsible for spreading information among the general population which would enable them to undertake informed decisions. The second function of media is a checking function where the media is assigned the responsibility of ensuring that the elected representatives of th e people are carrying out their functions and responsibilities in an ethical manner by upholding their oath of office without misusing their power of position. This is one of the main aspects which help to ensure a successful democracy (Greenfield Williams, 2007). Critical Analysis of the Role and Power of current Australian Media The media industry in Australia comprises of both the traditional and modern digital media which is mostly catering to its large English speaking population. As per the Press Freedom Index, Australia has been ranked at 30th position out of the total 179 countries which are included in the list. The television and radio companies in Australia are regulated by theAustralian Communications and Media Authority(ACMA) along with the Online Content Scheme which is acting as the co-regulator. Apart from the public broadcasters in Australia, there are mainly three private commercial media companies in Australia and they are Nine Network, the Seven Network and Network Ten. Presently the Australian media does not allow any single media company to own both a radio and television operations. This is popularly termed as the two out of three law and the media is speculating that this law is slated to undergo changes once the Australian parliament resumes its session (Flew Liu, 2011). The Australian media is playing a vital role in shaping up the perceptions and attitudes of the Australian population. It is playing a very important role in keeping the normal population informed and updated about all the latest events which are taking place in Australia and how they are having an impact on the general population in that country. In spite of the proactive role played by the Australian media companies in bring social issues to the forefront of the Australian government, the media has been often accused of sensualising and hyping an issue which does not require so much attention at all and this is the main reason the Australian government has been trying to increase their control over the private commercial media with the Broadcasting Services Act of 1992. Inspite of the tight laws and regulations which has been laid down by the Australian government, there has been a large concentration of media ownership in Australia as compared to the other developed countries of t he globe (Greenfield Williams, 2007). Media is playing a vital role in generating public awareness regarding the social issues which requires the immediate attention of the government. The media in Australia is playing a vital role in maintaining checks and balances which helps in ensuring the separation of state power into diverse areas. The final word or decision making authority in a democracy largely rests on the government; the media companies in Australia are playing a very important role in making the government accountable to the Australian citizens. The Australian media is acting as a watchdog on the government which has played a very important role in restricting the government power. It has helped in preserving the individual rights and liberties of the Australian citizens by always keeping them informed about government policies and legislations (Kempf, 2007). Furthermore, the media in Australia is playing a very important role in maintaining transparency in the government functions and decision making. An ex ample of the power and influence can be evaluated from the recent suicides of four children at a school in Geelong, Victoria which was highlighted by the current affairs program Sixty Minutes which airs on Channel Nine. The channel provided information to the general population regarding this incident but they were not careful enough to ignore the commonly held media conventions such as omitting the exact and specific details about the deaths. This led to a public furore and outcry which created a split in the society with many people and groups stating that it was irresponsible journalism which was totally uncalled for and which violated the media conventions. The other part of the society thought that the channel had done a commendable job in highlighting the issue of teen suicides and generating greater public awareness regarding the same (Ward, 2015). This would help in providing more media coverage for organisations which are striving to help children in suicidal situations. Th e entire Mediawatch report on the incident can be obtained from link provided below. https://www.abc.net.au/mediawatch/transcripts/s2665300.htm Identifying the Influence of Media in Regard to Culturally Safe Care The concept of cultural safety is a concept which has mainly emerged in order to protect the rights of the indigenous people (like Aboriginals) in Australia and ensuring the delivery of quality health care facilities for them which would help in preserving their health and well being. According to Willams, (1999) the concept of cultural safety mainly involves creating a holistic healthcare environment which is spiritually, physically, emotionally and socially safe for the patients wherein the patients would not have to undergo any denial of their identity. It means creating a situation where the needs of the patients would get utmost importance and priority and the patients will be respected for who they are and not subjected to any kind of discrimination in the process of treatment and care (Henderson et al., 2011). The media in Australia is playing a vital role in promoting culturally safe care practices which can effectively satisfy the health needs and requirements of the indigenous people in Australia. It has embalmed the health care establishments to identify the needs and expectations of the indigenous people in regard to the quality of health care facilities which they expect from the government and this enables the government to provide better quality of healthcare faculties and services which is able to ensure better health outcomes for the indigenous people in Australia. The media is playing a proactive role in raising awareness among the healthcare professionals regarding the need to recognise and respect the cultural and social customs of people belonging to diverse cultural and ethnic backgrounds and this will enable them to provide the same quality of care and treatment to those people without any kind of discrimination (Williamson Harrison, 2010). The media has been trying to pro mote an environment shared respect, shared meaning and shared knowledge which would eventually satisfy the health interests of their patients. The media in Australia has been propagating the need to focus on the cultural aspects of people belonging to different ethnic backgrounds. They are spreading awareness about how examining their own cultural identities and attitudes would go a long way in promoting cultural safety in the delivery of healthcare services among the general population. This has played a vital role in helping the healthcare establishments to incorporate a lot of flexibility and open mindedness towards accepting the cultural identities and attitudes of people coming from different cultural backgrounds and this would help to promote a sense of unity and brotherhood among the different ethnic populations in Australia (Smye et al., 2010). The media has played a very important role in improving the access to quality healthcare facilities for the indigenous people in Australia and this has enabled the Australian government to bring each and every citizen under the ambit of quality healthcare services. Selecting two media items and evaluating how each one demonstrates their potential influence on ensuring Cultural Safety in Health Care Positive Media Item Recently, the deputy Prime Minister of Australia Mr Barnaby Joyce came to the aid of an aboriginal elderly woman who had fell into the pond at the Parliament house. The women came to attend a ceremony which marked the 50th Anniversary of the Aboriginal Rights referendum which was passed in the year 1967. The elderly woman fell into the indoor ponds gutter. Mr Joyce along with Liberal MP Tim Wilson immediately rushed to her help and helped the woman get up on her feet, getting themselves wet in the process. The woman was unhurt but the people present at the venue made sure that she was able to receive all the proper medical attention and first aid which would help in ensuring her health and well being. The media coverage received in the incident played a very important role in helping the Australian government to promote and popularise the concept of equity in the delivery of healthcare services (Bickers, 2017). The Australian government has been continuously striving to make the heal thcare professionals more considerate and understanding towards the cultural needs and preferences of patients belonging to different ethnic backgrounds and this has enabled them to reduce the instances of discrimination in the delivery of healthcare services to the general population. The media has been able to promote awareness among the healthcare professionals regarding understanding the social and cultural customs of patients coming from diverse cultural backgrounds and how it would enable them to indentify and understand the healthcare needs and requirements of the different patients (Armstrong et al., 2007). This has played a very important role in enhancing the quality of care and treatment which is presently being provided to the patients and minimised the instances of healthcare discrimination in Australia. https://www.news.com.au/national/politics/barnaby-joyce-leaps-into-action-to-aid-woman-who-fell-into-parliament-house-pond/news-story/ee8e8da4142bd9f7670bf5d551ad718c Negative Media Item A recent report released in News Corp Australia Network stated that Australian doctors have the right to deny a contraceptive pill based on their own moral understanding of the situation. The report tries to determine that whether it is right or wrong for a woman of 21st century to be denied the right to a medical pill based on their doctors morals. The incident relates to a woman who went to a local clinic to obtain her usual prescribed pill but only to be rudely refused by a doctor not known to her previously that she would not be able to write the prescriptions for the pill which was demanded by the woman in question. This case provides a situation where women have been subjected to a lot of humiliation and their rights have been violated. The women patient was visibly shocked at the response of Dr Beth Wilson AM (the doctor who refused the service). The patient expected a legitimate health service but in return she was rudely refused by the doctor (Zielinski, 2017). This incident shows how media at times becomes insensitive towards the needs and expectations of the general population. Media has been advocating the importance of moral ethics in healthcare without considering the fact that the patient has the right to obtain the prescribed medication which they have been using for their medical conditions. The media needs to understand the final decision to use a pill ultimately depends on the patients and the patients must have the right to take their own decisions as they are more familiar with their own health. This will go a long way in empowering the patients to take their own decisions pertaining to their health and safety which should be the norm in a civilised society (Meadows et al., 2007). https://www.news.com.au/lifestyle/health/australian-doctors-can-deny-women-the-contraceptive-pill-is-this-ok/news-story/ace48c27497173f356d4a5aaaf54c772 Conclusion This assignment has played a very important role in helping me to understand the role played by Australian media in promoting equity in healthcare services and how it is playing a very important role in helping the Australian government to ensure better health outcomes for the general population in Australia. The assignment also discusses the role played by media in promoting a culturally safe care services for the general population. References Bickers, C. (2017). Barnaby helps out boots and all. [online] NewsComAu. Accessed from: https://www.news.com.au/national/politics/barnaby-joyce-leaps-into-action-to-aid-woman-who-fell-into-parliament-house-pond/news-story/ee8e8da4142bd9f7670bf5d551ad718c. Zielinski, C. (2017). Shocking power doctors have over women. [online] NewsComAu. Accessed From: https://www.news.com.au/lifestyle/health/australian-doctors-can-deny-women-the-contraceptive-pill-is-this-ok/news-story/ace48c27497173f356d4a5aaaf54c772. Williams, R. (1999). Cultural safety what does it mean for our work practice? Australian and New Zealand Journal of Public Health, 23(2), 213-214. Hums3001.unsw.wikispaces.net. (2017). hums3001 - Roles of the Media. [online] Accessed from: https://hums3001.unsw.wikispaces.net/Roles+of+the+Media. Intstudentsup.org. (2013). Cultural Connections for Learning | Cultural Safety. [online] Accessed From: https://www.intstudentsup.org/diversity/cultural_safety/. Armstrong, B. K., Gillespie, J. A., Leeder, S. R., Rubin, G. L., Russell, L. M. (2007). Challenges in health and health care for Australia.Medical Journal of Australia,187(9), 485. Harris-Roxas, B. F., Harris, P. J., Harris, E., Kemp, L. A. (2011). A rapid equity focused health impact assessment of a policy implementation plan: An Australian case study and impact evaluation.International Journal for Equity in Health,10(1), 6. Greenfield, C., Williams, P. (2007). Financialization, finance rationality and the role of media in Australia.Media, Culture Society,29(3), 415-433. Flew, T., Liu, B. R. (2011). Globally networked public spheres? The Australian media reaction to WikiLeaks.Global Media Journal: Australian Edition,5(1), 1-13. Kempf, W. (2007). Peace journalism: A tightrope walk between advocacy journalism and constructive conflict coverage.Conflict communication online,6(2). Meadows, M., Forde, S., Ewart, J., Foxwell, K. (2007). Community media matters: An audience study of the Australian community broadcasting sector. Williamson, M., Harrison, L. (2010). Providing culturally appropriate care: A literature review.International journal of nursing studies,47(6), 761-769. Henderson, S., Kendall, E., See, L. (2011). The effectiveness of culturally appropriate interventions to manage or prevent chronic disease in culturally and linguistically diverse communities: a systematic literature review.Health social care in the community,19(3), 225-249. Smye, V., Josewski, V., Kendall, E. (2010). Cultural safety: An overview.First Nations, Inuit and Mtis Advisory Committee,1, 28. Couzos, S., Murray, R. (2008).Aboriginal primary health care: an evidence-based approach. Oxford University Press. Ward, S. J. (2015).The invention of journalism ethics: The path to objectivity and beyond(Vol. 38). McGill-Queen's Press-MQUP.

Wine Marketing Essay Example Essay Example

Wine Marketing Essay Example Paper Wine Marketing Essay Introduction The history of wine is rich and dates back to around 6000 B.C, originating along the borders of Georgia. Wine is an alcoholic beverage made from grape juice (through fermentation) in a way that crushed grapes are fermented using certain types of yeasts, which in turn consume the sugars in grapes which are converted into alcohol (Aruvian, 2008). Wine was very common in ancient history, in Greece and Rome and has also played an important role through put history in religion, as the Roman god Bacchus represented wine, while it is also used in Christian and Jewish ceremonies like Kiddush and Eucharist (Aruvian, 2008). Keeping in mind the historical aspect of wine, we realize that wine was and is an important part of our societies historically and at present and therefore one need to take special interest in its manufacturing and marketing, as the market for wine is vast and can be successfully tapped upon. Today wineries are getter bigger and more competitive and thus the risk involved i s also increasing. Considering the huge potential in the wine industry, we will look at certain important aspect to capitalize this opportunity, through variety in wine products and services, diversification and the importance of branding in wine products and services. Products Offered Wine Marketing Essay Body Paragraphs Traditionally most wineries offered only one basic kind wine and a less costly second product; it was on this wine that their reputation rested. For example for most of its time Chateau Margaux in Bordeaux offered only a single kind of wine. However with the inception of wine tourism, a single winery started offering a wide range of products in order to satisfy the tastes of large visiting public or wine tourists as we call them. These products ranged from red wines to white or off dry white wine, rose or a dessert wine. In recent trend it has also been observed that most wineries have devoted themselves to offer a single style or varietal of wine. For example dedication to Italian variety can be seen in the Mosby Winery in the Santa Barbra County in which one is treated with wines unlikely to be found easily anywhere else. Most wineries are also devoted to Rhà ´ne-styled wines (Tablas Creek, Rideau, Alban) and Pinot Noirs , which are superior products produced by specialty wineries (Boehmer, 2006). The products offered by wineries can categorized into different types depending on the time they are meant to be served, the flavors, fruits and so on. We will briefly look at some of these types. Wines which are served before meals generally fall in the category of Appetizer wines or Aperitifs. Traditional Aperitifs are champagne and Sherries and also light white wines in some cases (Wine types and Varietals, 2006). For full body and low tannin levels, we have Barbera, which is a red wine grape which is found in Italy’s Piedmont region. As a result we get wines which are crisp and come in deep ruby colors. Then we have Blush wines or Roses as they are known, which are light pink in color and usually sweet and light. A type of red wine known for its aroma, depth of flavor and ability to age is Cabernet Sauvignon, it is intense and also comes in herbal flavors (Wine types and Varietals, 2006). We have effervescent wines like Sparkling Wines and Champagne whic h range from dull to sweet and can also be classified according to the type of grapes they are produced from, for example Blanc de Blancs (white grapes) and Blanc de Blancs (red grapes). Another type of wine served in place of desserts or even with desserts is known as the Dessert wines. Their alcohol content ranges from 17 to 21 per cent and they can be either sweet or dry, for example sherry wines (Wine types and Varietals, 2006). A wine popular for its grassy herbal flavor is called Fume Blanc, it is a white wine and is also popular for shell fish and fish dishes. To compliment meals which are rich in meats we have Petite Sirah which is firm red wines with peppery flavors. One of the most challenging wine grapes is Pinot Noir which produces a red wine which is delicate, smooth and rich (Wine types and Varietals, 2006). Although there are other varieties of wine depending on the richness, flavor, sweetness etc, I have tried to describe most of them in broad terms. The four major c ategories of wine are white, red, rose and champagne, from where different categories emerge. Popularity of wine varies among regions, where people might prefer intense wines over light or fruit flavored (like strawberry or French wines) wines. Wine services The emergence and the importance of wine tourism globally have attracted many researches and tourism business towards this industry. During the past couple of years research in this area has accelerated to investigate the link between regional development, wine tourism, wine touring demographics and wine marketing (Jack Carlsen, 2006). According to the literature definition wine tourism involves all business in tourism, wine and industries with wine region. This includes wine festivals, visiting vineyards, wine shows, wine tasting and so on. To tap the growing wine industry research should be aimed at wine consumers, marketing effectiveness, wine tourists and success factors of wineries (Wine Tourism Overview, 2006). It should a lso include house accommodation, tour operators and gift shops. We need to understand that wine products and wine services are at two opposite ends. While wine productions is characterized as being supply led, price taking and cost minimization activity, wine services is demand driven, price making and profit maximization activity. Hence we need to understand their convergence on certain geographic, cultural and vocational factors. Wine tourism is attracting more and more tourists to specific regions, therefore the need is to understand the needs of these potential customers and market your product to specific target audience. An important area to focus on to meet customer expectations is to integrate wine with quality food, although most wineries are don’t appreciate their importance in the tourism industry, irrespective of the definition of tourism, it is after all a â€Å"people’s industry† and therefore delivering a unique wine experience (or any other field ) to match their expectations and aspirations. Today winery cellar doors are providing complete tourism experience, such as recreational facilities, restaurant accommodation, tours, picnic facilities, where consumers can interact first hand with the product and experience the diversity the wine region has to offer. (Winemakers Federation of Australia). From a marketing perspective the winery cellar by passes all intermediary channels and provides an interface between the brand and the customer, hence forms a direct relationship between the two aimed to meet or exceed customer expectation. Other important considerations are regarding the location of winery cellar, it should be part of a strong tourist region, near the tourist route and preferably closer to other wineries. Branding also plays a very important role, there should be brand consistency all through the signage and buildings, professionally presented and clear point of difference should be present. Apart from that a strong entrance statement can entice visitors to stop and a good directional signage is also necessary throughout the property. We should also focus on some additional selling point to get an advantage against other by providing a parking space for visitors, family-friendly facilities and a range of activities that qualify as â€Å"total tourism experience† (Winemakers Federation of Australia). With all these marketing aspects under consideration we should also emphasize on product diversification. We all understand that needs and wants vary from person to person. The desires vary from individual to another. Expectations of customers from a product vary from one another. Customers can have different needs from a particular type of product. They might use a product for different purposes or want a different kind of product to suit their needs. One type or variety of product cannot cater to the needs of all the customers and when the customers are not satisfied, businesses are affecte d. So in order to be more successful, the smart thing to do is to move towards customer satisfaction. This can be done by evaluating the needs of the customers and what they want from a particular product type. After evaluating the needs and analyzing them, different kinds of products can be created and manufactured to suit the particular needs and desires of a particular group or segment of the potential customers. This is known ad product diversification. This phenomenon of product diversification is also a successful strategy in the wine business. To cater to the different needs and desired of the wine drinkers, one universal kind of wine is not manufactured. Instead, different kinds of wines are manufactured such as red wine, white wine and many more. This shows that different customers have different needs and in order to capitalize on that, different kinds of products are made available in the market. As we are talking about wine â€Å"services†, it should be emphasized that the people factor is very important and your staff and their attitude combine to form your winery’s â€Å"walking talking ambassador†. Therefore they should be people friendly and should have high level of wine tourism knowledge. Lasting memories is one of the keys to successful business operation as positive word of mouth is one of the most reliable means of marketing. Examples of wine tourism are not hard to find, the first wine tourism attract in Marlborough was in 2000 with the opening of Montana Brancott Winery, it offers guided tours to learn about the wine making process, sampling the latest ones, stylish restaurant dine inns and the option to buy according to their likings and tastes (Peyre, 2008). Wine marketing is closely aligned with tourism marketing as they are both rely on creating awareness and brand loyalty for their brands and both operate in a highly competitive and challenging business environment, therefore it is not surprising to see so much importance give to wine tourism marketing research. Also wine tourism cannot flourish without considerable amount of wine tourist; therefore customer research plays a crucial role. Lastly we need to understand that although wine tourism is perceived as a mode to increase profit margins, mainly through cellar doors, and mostly this is the sales objective which forms the basis of wine marketing. However, new opportunities of wine distributions can also be created through wine tourism, building a positive brand image and identity for small wineries in a crowded market. As far as electronic marketing through websites is concerned, it is important that the websites are as informative as possible throughout this virtual visit by the customer, which can lead to a competitive edge for wineries through electronic marketing. We will write a custom essay sample on Wine Marketing Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Wine Marketing Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Wine Marketing Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer